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Is this The Brain Booster Of The Future?

 

Essentially the most popular prescribed drugs of the past ten years, modafinil has a fascinating history. Created in France in the late 1980s as an experimental treatment for narcolepsy, modafinil was sanctioned for prescription consumption by the FDA in 1998. Though it was not until the mid-naughts that the drug truly caught on in America. What happened?

 

Marketed as a sleep disorder medication by pharmaceutical maker Cephalon and sold under the brand name Provigil, sales of modafinil were simply $25 million in 1999. 8 short years later (2007), revenues topped $800 million -- making it more profitable than Viagra or Adderall. Although sales would later drop because of generic erosion, Provigil is still probably the most popular wakefulness promoting agent (or eugeroic) sold by prescription. Ironically, it's the point that modafinil is generally used off-label that is behind its stunning success in the States.

 

 

Early fame

 

Vastly better than amphetamines as well as amphetamine-like stimulants since it doesn't lead to addiction, jitteriness, crashing, View this site (read this blog article from Groups Google) along with other negative effects, modafinil was famously worn by U.S. troops that needed to remain awake for days on end when fighting in Iraq. Tales of its efficacy shortly reached the house front, along with sales of Provigil steadily rose.

 

 

Limitless and beyond

 

In the 2011 film Limitless, a character played by actor Bradley Cooper exponentially increases the brainpower of his by taking an experimental nootropic drug called NZT-48. As art generally imitates life, there is evidence which is compelling that the fictional brain booster was founded on modafinil. How can we know?

 

By the time the movie was in production, modafinil became a poorly kept secret of the powerful and rich. Extremely widely used on Wall Street, it was thought to increase concentration, mental acuity, and productivity. Labelled a sensible drug (or nootropic) because it reputedly enhanced 1 or maybe more areas of cognitive function, it was the stuff of legend for any individual that was looking for getting ahead. It's no wonder the prescription drug can be discovered in the medicine cabinets of one percenters the earth over. But have you thought about the rest of us?

 

 

(image: http://www.imageafter.com/image.php?image=b8architecture_exteriors143.jpg&dl=1)Limiting the limitless

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